If you are interested in starting up a catering equipment company or you intend to increase sales to your already existing company then you should consider employing effective ways to get word out about your company. Marketing can be such a daunting task but fortunately there are several lucrative marketing strategies, both offline and online, available for you to guarantee successful results.
1. Online advertisement.
Many surfers will visit online directories whenever they need to check out a specific product. Coming up with an attractive and informative website will enable you to reach thousands of prospective customers and help you transform them into regular clients. The secret to online marketing success is coming up with a brand. Brand your catering equipment’s, take lots of quality pictures and post them to your website. You need to ensure that when potential buyers search for catering products, it’s your website they first come across and not that of your competitors.
2. Hit the road.
Did you know that the use of car wraps could be a powerful tool when it comes to marketing your catering company? Well, car wraps are computer generated artworks which are digitally printed either on trucks, vans or other vehicles. These wraps may include your company’s details such as your company’s name and logo, your company’s website address or phone number. They basically act as a mobile billboard. However, to make it more effective, you need to ensure that the wraps are creative and brightly coloured to ensure that they make an impact to your customers during the first few seconds.
Partnership is also an ideal approach to earn you more referrals thus consequently increasing your exposure to your potential buyers. Partner with event planners to host various social events. Approach the prominent hotels in your area and let them enjoy the quality restaurant equipment you have to offer and they will market your goods in return. Avail yourself at charity events and offer some of your equipment’s to the locals. It’s a great PR approach that will greatly benefit you in future.
No money exchange is involved in a perfect partnership marketing strategy but it acts as a significant promotional element.
4. Postcards marketing.
Unlike email marketing where in most case the mails end up as junk mail, postcards are attractive and easy to read which ensures that people can scan through them quickly. They are relatively cheaper when compared to brochures or flyers. Display an offer or a discount coupon on the post card and ensure that they are in coloured letters so as to grasp the attention of the reader.
5. Word of mouth.
Talk about your equipment’s and products to your business partners and friends and likewise request them to spread the gospel. Generally, a happy customer will praise your goods to his/her friends so you first need to ensure that you offer quality products. Request for a chance to speak at various shows and conferences related to catering and sell your ideas to the attendees. You will be amazed how this will prove effective for you commercial kitchen equipment company.
Use the above-mentioned marketing strategies and watch your company grow. Don’t worry about perfection or get discouraged when you don’t receive a huge traffic of customers the next day. Marketing takes time but eventually it will be worth every waiting time.